Australian trademark filings on Facebook fuel name change rumors

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Following Wednesday’s reports that Facebook was going to change its name entirely, it appears that the company’s operations could being known as “Horizon” or even “Stories”, at least that’s what the trademarks with the Australian Government’s Intellectual Property Registry allude to.

As reported by our friends At Business Insider Australia, Facebook filed four separate trademark applications on September 30 for the name “Horizon”. In another file, the company submitted a design for a new logo. (This logo is currently used for Facebook view).

According to Business Insider Australia, this logo was submitted along with a third application for the name “Stories”.

Stories is already the name of his Snapchat targeting video thing on Instagram.

The edge announced the news that Facebook was going to potentially rock his name, and indicated that was because CEO Mark Zuckerberg wanted to be known for creating the Metaverse.

We reported last month that the Zuckerberg Empire is committed to building the Metaverse “responsibly”.

Facebook is investing heavily in its ambitious metaverse plan, which, in addition to being the latest tech buzzword, is described by the company as a “set of virtual spaces where you can create and explore with other people. who are not in the same physical space as you “. An idea that depends heavily on augmented reality and virtual reality.

Zuckerberg has already spoken about the transition to a metaverse business. What exactly that means depends on who you ask, but that was the CEO of Facebook take during an interview:

I think it’s a persistent, synchronous environment where we can be together, which I think is probably going to look like some sort of hybrid between the social platforms we see today, but an environment in which you are embodied.

In Australian Trademark Depots for the name ‘Horizon’ we don’t see any reference from Facebook to ‘metaverse’ but there is a lot of ‘augmented reality’. “Computer programming services for the creation of augmented reality (and virtual reality) videos and games,” he says.

Other goods and services provided by “Horizon” include:

  • Software to enable or facilitate the uploading, downloading, streaming, posting, posting, blogging, linking, modification, sharing or provision of electronic media or information over networks of communication;
  • Computer software to enable or facilitate the sharing and display of a user’s location, planning activities with other users and making recommendations;
  • Personalized and group personalized electronic profiles or web pages containing user defined or specified information, including audio, video, images, text, content and data;
  • And a whole bunch of other stuff that is, by definition, what’s happening on Facebook right now.

A Facebook spokesperson told Business Insider Australia the company is “not commenting on rumors or speculation.” So we’re assuming that the company will remain known as Facebook until we (maybe) hear a word on October 28 at its Connect conference.


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