Elon Musk reveals hidden meaning in SpaceX logo, says he’s ‘somewhat distressed’ by police

  • Elon Musk said Sunday he “agonized somewhat” over font designs for his companies Tesla and SpaceX.
  • The billionaire businessman added that he “loves fonts” and has tweaked logos over the years.
  • He revealed that the SpaceX logo also had a hidden meaning, representing the arc of a rocket in orbit.

In a Sunday series tweetElon Musk said he was “somewhat distressed” over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.

Responding to a tweet about serif and sans serif fonts, the billionaire businessman took a break from post encrypted memes and discuss politics to say he loves fonts and pays close attention to how his businesses are presented to consumers.

“I got a little angst over the design of the Tesla and SpaceX fonts (I love tbh fonts),” Musk tweeted. “There are some similarities, especially the use of negative space. We’ve made many small adjustments over the years.”

The Tesla logo — a T-shaped design with a custom sans serif font spelling out the brand name — is meant to resemble a cross-section of an electric motor. The SpaceX logo, written in a similar font with an extended X, refers to reusable rockets made by the company.

“The swoop of the X is meant to represent the arc of the orbiting rocket,” Musk tweeted.

Other commercial logos have also contained hidden messages: Baskin Robbins, a chain that sells 31 flavors of ice cream, has a secret “31” hidden in the letters of its logo. Similarly, Amazon’s arrow logo is meant to represent a smile, while the circular “B” logo for Beats by Dre represents a person wearing the popular headphones.

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