Gerber’s original baby, Ann Turner Cook, dies at 95
The woman whose enchanting baby photo became the memorable face of Gerber baby foods more than nine decades ago has died.
“Gerber is deeply saddened by the passing of Ann Turner Cook, the original Gerber baby, whose face was drawn to become the iconic Gerber logo over 90 years ago,” the company announced on their Friday Instagram Page.
“Many years before she became an extraordinary mother, teacher and writer, her smile and expressive curiosity won hearts everywhere and will live on as a symbol for all babies. We offer our deepest condolences to the family of ‘Ann and to all who had the pleasure of knowing her.
Cook, who later became a teacher and novelist, was 95. She became the face of Gerber after a neighbor submitted a sketch of her to the company in 1928 in response to an open call for faces to portray a new advertising campaign.
“I was probably around 3 when my mom pointed to a jar of baby food and said it was my picture,” Cook said. told CBS Sunday morning in a 2013 interview. “I thought it was a beautiful thing.”
The company kept its identity a secret for decades before revealing it in 1978.