How to Create a Logo Using Google Drawings
As if starting your own small business wasn’t difficult and expensive enough already, online logo design services charge anywhere from $10 to $100 for a basic logo design. But do you really need to use these paid services when you’re just starting out? We recommend investing in a professionally created logo after you’ve landed a few clients.
For now, instead of paying for a logo, you can design a simple logo yourself for free using Google Drawings. We show you how to do this and the prep work you need to do.
Where to start
Before you jump into designing your logo and launching Google Drawings, you need a bit of groundwork, as described here.
- Define your brand to clarify the image you want to project with your logo.
- Look for inspiration on sites like Dribbble and Behance to narrow down your likes and dislikes in terms of style, color, font, etc.
- Draw your logo on paper or a tablet to experiment with designs. Focus on its readability, even in small sizes. Feel free to leave white space in your logo. You can then use your final choice as a guide for creating the logo in Google Drawings.
- Choose a font to match your brand vibe. Use a website like Google Fonts to compare different typefaces and font styles side-by-side.
- Decide on a color scheme. Each color has a distinctive association with certain feelings. For example, the color blue promotes feelings of peace and trust, green invokes an organic sense of nature, while red comes across as bold and harsh. These associations may also vary across cultures. It is important to consider these factors.
How to Create a Logo in Google Drawings
It’s time to bring your logo to life with Google Drawings. Make sure you have an active Google account before continuing.
- Go to Google Drawings and sign in to your Google account.
Alternatively, you can also access Google Drawings from your Google Drive account.
- Create a new document. Name your document to make it easier to locate. To do this, click on “Untitled drawing” in the upper left to give the document a new name, then press Enter.
The default size for a new document is 960 × 720 pixels. You will need to adjust this size so that your logo does not lose quality on any platform. To change the document size:
- Go to “File -> Page Setup” from the drop-down list.
- A pop-up window will appear displaying your current logo quality as “Standard 4:3”. Select “Custom” from the drop-down menu that appears.
- Replace the default dimensions of 10 x 7.5 inches with the dimensions of your choice. The larger the original logo, the less likely it will appear pixelated when it needs to be enlarged to fill a larger space. If you plan to save the document as an SVG file, you don’t have to worry about pixelation due to pixel scaling. We decided to resize our canvas to 1080×1024 pixels.
- Press “Apply” to complete the document setup.
You can design a type-based logo, an image-based logo, or a combination of both. For this guide, we are creating a type logo only for a room rental service with the name “Joy Stay” in a tourist place.
- Click on the “Text Box” toolbar button available above the canvas.
- Click and drag across your canvas to create the right text box for your logo type.
- Enter your brand name in the box. Here it is “Joy Stay”.
- To change the font of this text, you will have to select the text and click on the “Font” option in the toolbar.
- From the drop-down list that appears, select a font of your choice. We use “Calligraffiti”.
- Click and drag any corner of the text box to resize the text and make it fill the canvas.
We also add a tagline to our logo as a subscript to our main text.
If you also want to add a tagline, follow the same steps as above: change the font style and resize the text box as needed. You can also play around with font modifiers such as bold, italic, underline, etc., for additional effects.
Here is a preview of our modified slogan.
- If you want to add graphic elements to your logo, combine and modify the shapes listed in the submenus under “Insert -> Shape”. You can also insert symbols via “Insert -> Special characters”. Note that this menu option appears grayed out if you have not previously selected a text box.
The next step is to adjust the spacing and alignment of your text. If your logo includes graphic elements, you will also need to determine how to place them relative to each other.
We chose to align the brand name and slogan in the center for a clean look. You can go with this or opt for a left or right aligned look.
- To make this change, select the text you want to align, click the Align button on the toolbar, and select the appropriate alignment option.
This is what our logo looks like after making the changes. (We also introduced a space after each letter in the tagline.)
If you’ve decided on a color scheme, this step should be easy. If not, you can experiment with the colors as you go.
- To set the logo background color, select the text box, click “Fill Color” in the toolbar, and choose a color from the pop-up grid that appears. If you choose to keep the background transparent, you may want to customize the text color instead. To do this, select the logo text and click the “Text Color” button on the toolbar to display the color palette and choose a color.
We decided to use dark cyan for the background.
- Once you are done with the logo design, click and drag the notch you will see in the bottom right corner of your canvas. Be sure to keep even edges on all sides of the main drawing.
- Click “File → Download -> JPEG Image (.jpg)” or “File → Download → PNG Image (.png)”. Google Drawings allows you to save the document in different formats. We recommend using PNG, as you can save the logo with a transparent background. This makes it easy to place the logo on a canvas of any color.
- Before using your logo on your website, flyer, letterhead, etc., you need to resize it to the right size without losing quality. You can use Adobe Image Resizer to help you. Here are some common sizes for using your logo on various online platforms and physical objects:
|Common platforms||Standard size||Supported file type|
|180 x 180 pixels||PNG|
|400 x 400 pixels||JPG, PNG and GIF|
|110 x 110 pixels||JPG|
|Youtube||800 x 800 pixels||JPG, PNG and GIF|
|400 x 400 pixels||JPG, PNG and GIF|
|165 x 165 pixels||JPG and PNG|
|Favorite icon||16 x 16 pixels||JPG and PNG|
|Business cards||3.5 x 2 inches||–|
|Mugs||7.5 x 3 inches||–|
Frequently Asked Questions
1. Where can I find other graphics to use?
If you would like a ready-made symbol or icon to integrate with your logo, we recommend looking for one of these websites:
Keep in mind that not all free resources are free for commercial use or may be used without attribution.
2. Is it OK to download and modify a Google logo and use it?
No. You may use the logos from Google search results and other websites for visual inspiration, but downloading or copying and pasting them for your own use is strictly prohibited.
Copyright in a logo, as with any artistic creation, belongs to the original creator. The logo is protected by law even if the mark has not been officially registered. This means that the original creator can sue you for copying their work, even if you use it after making slight changes.
3. Where can I get feedback on my logo design?
Here are some online forums and communities where you can request a review of your logo:
While any feedback is welcome, focusing on your brand demographics will definitely help.
Image credit: Pexels
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