McDonald’s, rebranded in Russia, shares new logo after company exits
As reported Per Reuters, the renowned chain, which has yet to announce its name, is set to open its first 15 restaurants in the Moscow region on Sunday, followed by another 200 locations in other parts of the country later this month. The new logo features a green background with a red circle and two yellow slashes that refer to a burger and fries. The new logo also looks a bit like an “M” shape.
The news comes nearly a month after McDonald’s announced it would exit the Russian market following the country’s invasion of Ukraine. A few days later, the fast-food chain sold its 850 Russian locations to existing licensee Alexander Govor.
“The agreement remains subject to certain conditions, including regulatory approval, with closing expected to occur in the coming weeks,” McDonald’s said. said in a press release.
“The sale and purchase contract provides for the retention of employees for at least two years, under equivalent conditions. The buyer has also agreed to finance the salaries of the company‘s employees who work in 45 regions of the country until closing, as well as to finance existing debts to suppliers, owners and utilities.
As for the new name of the fast food brand formerly known as McDonald’s, The Guardian reports The new channel was rumored to be called “My Burger”, but Russian public news source RIA Novosti later confirmed that it was just a placeholder.