Oregon State and The Brandr Group Launch Group Licensing for Student-Athletes
CORVALLIS, Ore. – Oregon State University and The Brandr Group (TBG) have established a group licensing agreement for university student-athletes covering all 17 Beavers varsity sports. This partnership creates new opportunities for Oregon State student-athletes to profit financially from their name, image, and likeness (NIL) through the use of official school marks and logos.
“All of us at Oregon State will continue to find ways to support our student-athletes with NIL opportunities,” the vice president and athletic director said. Scott Barnes mentioned. “Partnering with The Brandr Group, including group licensing programs, will provide all of our student-athletes with additional ways to benefit. Beaver fans will now be able to support student-athletes by purchasing official merchandise that highlights showcasing their favorite Oregon State athletes.”
The new partnership will open new doors for student-athletes across all Oregon State college sports, enabling the collective use of players’ NIL in licensing and marketing programs, co-branded with logos and trademarks. of Oregon State. Student-athletes will have the opportunity to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of student-athletes, and the program does not limit individual NIL rights.
“NIL has been a complete game-changer for how student-athletes can market themselves, and it’s opened new doors for iconic sports programs and their fans,” said Rick Perko, vice president of program development. programs at TBG. “Oregon State student-athletes, through this group licensing partnership, will now be able to benefit from their NIL through co-branding opportunities in the Beavers’ impressive merchandising and sponsorship portfolio. It also opens up new avenues for Oregon State’s passionate fanbase to support their favorite players, and we look forward to bringing this program to life.”
Products that combine team logos with player names and numbers have been a big part of licensed sporting goods sales at the professional level for decades, and this program opens the door to the same opportunities for student-athletes. at the college level. Through this new partnership, Oregon State fans can expect to be able to purchase official Beaver merchandise, including team jerseys, featuring the name and number of their favorite players who have joined the respective group licensing program once TBG has entered into agreements with the applicable school brand licensees. .
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of student-athletes. With decades of collective management experience for some of the world’s biggest brands, TBG also manages the group rights program for the NFL, NBA and MLB Players Associations in the college space.