Women’s Crisis Center unveils new name, logo and website as The ION Center
Women’s Crisis Center (WCC) unveiled a new name, logo and website as part of a large rebranding initiative.
At the heart of this new brand image is the agency’s name change to The Ion Center for Violence Prevention.
The new brand image of the Ion Center was created through a collaborative process that revealed the philosophies that drive the center and the services it provides: prevention, intervention, compassion, collaboration, inclusion, protection.
The Ion Center offers free and confidential support and services to victim-survivors of all identities who have experienced personal power-based violence such as sexual violence, intimate partner violence, child abuse and / or harassment. criminal.
The Ion Center embraces its 45 years of history by embarking on this initiative.
Over the years, the agency has used several names to present its services to the community. The Rape Crisis Center of Northern Kentucky and the Women’s Crisis Center were names that served the agency well. However, the increasing standardization of violence prevention programs in our culture has helped bring discussions of personal power-based violence to the forefront. This shed light on a much more prevalent problem and demonstrated the need to present the agency in a new light to the communities it serves, while also needing to more effectively reach survivors of all identities who live there.
Christy Burch, CEO of the Ion Center, says, “The Ion Center is transformative and through the large number of people in our community and the survivors we have worked with, we have laid an incredible foundation. It’s time to build on that foundation and continue to spark new and innovative ways to keep our families safe, engage our communities, and reduce the number of people injured by violence. We have been here and will continue to be here. We have worked hard to create a brand that reflects all of the incredible work done by our agency and we are excited about this new chapter! “
While the agency may look different, the services will not change. The Ion Center will continue to provide free and confidential services to the 13 counties it serves (Boone, Campbell, Carroll, Gallatin, Grant, Kenton, Owen, Pendleton, Bracken, Fleming, Lewis, Mason and Robertson counties) and take the very best care of all those who have been affected by personal power-based violence.
“When the concept of the Ion Center started, we started to think about our work in intervention and prevention of violence, and our focus on inclusion, and we could see that the name and the spark of ‘Ion were encompassed in everything we are: inclusion, dedication, mission, education, transition. It is a very exciting time for our agency and I am proud and honored to be part of an organization that is doing such great and important work for our community! Said Lori Ritchey-Baldwin, Chairman of the Board of The Ion Center.
Visit www.ioncenter.org to explore the new website and learn more.